Client Base

A company's primary source of business. A client base consists of the current customers paying for the products, or services, as well as potential customers which have a high likelihood of becoming customers. Businesses rely on this group for most of the business sales, and focus on them for developing new products, or advertising. A client base is usually defined using demographics such as age, location or gender, and can change over time.

Developing, maintaining and expanding its client base is a major concern for any business, since without clients, the business cannot earn revenue. Strategies companies use to increase this base include networking, word-of-mouth marketing and referrals, developing a specialty or area of expertise, staying in touch with existing clients, showing appreciation for clients and consistently meeting or exceeding expectations.

Businesses that primarily provide professional services (like financial planning) tend to use the term "client base", while businesses that primarily provide products tend to use the term "customers". For example a financial planner's client base would consist of all the people who have hired her to manage their money. A CPA's client base would include of all the people and businesses whose tax returns he prepares.


Investment dictionary. . 2012.

Look at other dictionaries:

  • client base — ➔ base1 * * * client base UK US noun [C, usually singular] ► MARKETING the regular customers that a business has: »Our client base has grown from 10 companies to more than 500. »a large/extensive/growing client base »widen/broaden/expand your… …   Financial and business terms

  • client base — client bases N COUNT A business s client base is the same as its customer base. [BUSINESS] Enviros Consulting has a client base of more than 2,000 organisations worldwide …   English dictionary

  • client base — / klaɪənt beɪs/ noun same as client list …   Marketing dictionary in english

  • client base — Mktg the regular clients of an organization or professional person …   The ultimate business dictionary

  • base — base, basis The two words overlap in meaning, but broadly base is physical (the base of a column, a poison with an arsenic base), while basis is figurative with a primary meaning ‘that on which something depends’, as in a basis for action, the… …   Modern English usage

  • base — A technical analysis tool. A chart pattern depicting the period when the supply and demand of a certain stock are in relative equilibrium, resulting in a narrow trading range. The merging of the support level and resistance level. Bloomberg… …   Financial and business terms

  • Client/serveur — Client serveur L architecture client/serveur désigne un mode de communication entre plusieurs ordinateurs d un réseau qui distingue un ou plusieurs clients du serveur : chaque logiciel client peut envoyer des requêtes à un serveur. Un… …   Wikipédia en Français

  • Client server — Client serveur L architecture client/serveur désigne un mode de communication entre plusieurs ordinateurs d un réseau qui distingue un ou plusieurs clients du serveur : chaque logiciel client peut envoyer des requêtes à un serveur. Un… …   Wikipédia en Français

  • Client serveur — L architecture client/serveur désigne un mode de communication entre plusieurs ordinateurs d un réseau qui distingue un ou plusieurs clients du serveur : chaque logiciel client peut envoyer des requêtes à un serveur. Un serveur peut être… …   Wikipédia en Français

  • Client-to-client-protocol — (en abrégé CTCP) est un type spécial de communication entre clients IRC. Description CTCP est un protocole commun implémenté par la plupart des clients IRC. Il permet aux utilisateurs de connaître la version d un client (CTCP VERSION), l heure… …   Wikipédia en Français

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